Print Campaign. Nikon Australia
Don't be fooled by the headline. I am, and forever will be a student of light. There is no mastery, only learning. The more you learn the more you realise how little you actually know.
My goal, in all facets of life, is to approach everything as if it the first time you're doing the task, to try and look at the routine things with fresh eyes. It not only keeps things interesting - but helps in the pursuit of continual growth.
Here is the copy-text for Nikon Australia's magazine ad campaign.
“I wake in the dark, study the swell, brew coffee and load the car. Through the darkness I can faintly make out lines, shapes and explosions in the water. The sand feels like ice and I can feel the horizon start to glow. The first submersion in the saltwater electrifies my senses and literally takes my breath away. The ocean stands tall, it peaks, curves and rumbles. I am bathing in the light of a new day. I am home.” I AM RAY COLLINS.